High-performance without compromise: At Aveda, we believe that you shouldn’t have to sacrifice efficacy when choosing vegan products. This forward-thinking philosophy helped to inform our 100% vegan pledge, driving innovation at all levels.

Why vegan ingredients

Vegan ingredients are ingredients that are not animal or animal-derived. Although we’ve been cruelty-free since our inception—and always “people-tested”—a limited number of Aveda products have historically contained honey and beeswax-derived ingredients. By formulating 100% vegan, we’ve taken a landmark step to fulfil our founding mission to honour the Earth, and its inhabitants.

Responsible & transparent sourcing

Our ingredient sourcing process is as responsible and transparent as possible. Our ingredients come from all over the globe in order to promote both ecological and cultural diversity in our formulas, and we support our partners and purveyors through fair wages.

One example of responsible sourcing is our partnership with Nisarga, an Indian firm that owns farmland and partners with locally owned organic farms to produce the Ayurvedic herbs found in our invati advanced™ system. . In terms of transparency, we launched a pilot program in February 2019 to use blockchain technology in our Madagascan vanilla supply chain. Blockchain technology provides an immutable reference that can be used to verify the source and quality of ingredients, thus enabling unprecedented ingredient traceability. This successful pilot—one that was pioneering in our industry—provided a strong proof-of-concept for the use of blockchain to increase traceability in complex supply chains, particularly in the sourcing of ingredients for personal care products.

100% vegan ingredients

Plant-derived ingredients are the key feature of our remarkable 100% vegan products. Here are some of our favourites:


Derived from a juicy, brilliantly coloured and flavourful fruit, omega 5-rich pomegranate oil replenishes dry hair. Lightweight and nourishing, it imparts essential moisture without leaving behind a greasy residue. Hydrate and replenish hair for up to 72 hours with nutriplenish leave-in conditioner.


Ginseng and turmeric have long been used to enhance well-being in the Ayurvedic tradition. Combined together, these herbs invigorate the scalp when massaged in, helping thicken the look of hair from roots to ends. Find our Ayurvedic blend in invati advanced system to tackle hair loss or thinning hair** head on.


From the avocado fruit, avocado oil is a lush and nourishing ingredient ideal for treating damaged hair. It coats the hair cuticle, detangling and helping to prevent breakage. Find it in ou botanical repair strengthening leave-in treatment, which instantly transforms your hair, leaving it looking healthier, softer and shinier after just one use.


Beloved for its softening and conditioning benefits, coconut oil is a must-have for dry hair. It penetrates deep into the hair shaft to help smooth and renew. Give your hair 100% naturally derived* nutrient-rich hydration and shine with nutriplenish™ multi-use hair oil.


Amla has been used in Ayurvedic tradition for thousands of years. Today, we use amla to help thicken hair, as it has been shown to increase the diameter of the hair shaft. Add invati advanced™ scalp revitalizer to your routine and address hair thinning** concerns for thicker, fuller looking hair.


Green tea oil helps to condition hair while adding glossy shine, slip and lustre. Intensely treat and strengthen hair instantly with botanical repair™ intensive strengthening masque: light and rich.


A decadent butter derived from the seed of the mango fruit, mango butter replenishes hair so hair feels softer, smoother and more manageable. Try our nutriplenish™ shampoo and conditioners in light moisture or deep moisture for soft and smooth feeling hair.